74 Countries Reached

400-500 Hits/Daily

300 Brands Covered

Notetaking is an audiozine (like a podcast) geared specifically on the olfactory, the art of perfumery. Our primary focus is on international artisan + independent perfumers who create gender neutral scents. Occasionally we may cover a designer fragrance or two. Though we do not envision ourselves as ‘influencers’ – we see this site as a hybrid of cultural criticism, balanced by years of journalistic practice. Each of these reviews has a short/sweet audio component. We want to get on with our day, and you with yours!

It’s not that often that reviewers understand how to smell or articulate natural perfumes, and I am totally amazed by your meaningful and clear experiences. – Ananda

As ‘the Notetaker’ TJ Norris has begun to re-discover fragrances for the first time since the late 80’s! Presenting a weekly audiozine contemplating exquisite and confounding scents from all corners of the globe. Here you can listen to weekly segments on all things olfactory. Norris is a New England-bred, Texas-based artist + sensory practitioner. For the past three decades he has worked as a freelance contemporary art curator, teacher, gallery owner + cultural writer.

Clearly you are operating from a place of real love for fragrances. – Greta

Between the late 80’s and early 90’s Norris curated two multisensory exhibitions that focused on scent-related work in various media: Uncommon Senses (SUNY/Binghamton Art Museum, NY) and Breaking The Mold (Tufts Aidekman Arts Center, MA). His studio work can be explored in depth here. Aside for previously writing art and music reviews for diverse publications as Art Ltd, Willamette Week, Art News, The Oregonian (online), Paris Transatlantic, Resident Advisor, Igloo Magazine and MIT Press’ Leonardo – once upon a time Norris even had a short stint as a food writer in Nova Scotia and for the Boston Herald where he once had to ingest seventeen different fruitcakes during the holidays.

We like your format. It felt like we were there with you. Your vibe was so easy, cool, and thoughtful. – Nicole & Henry

Oh my goodness!!! First of all you have an amazing voice, and I don’t know that I’ve ever enjoyed listening to someone walk through the fragrances the way you do! This is something very special you are doing here. – Christi

When not in the studio he can be found appreciating the wonders of the culinary world (Norris is a Yelp Elite) as well as in the garden birdwatching or working on his podcast, Toneshift (2010-2020), a weekly curated program focused on experimental / electronic music + modern composers. He also has a history of published album art. It’s all about concept + composition. Always expect the unexpected.

Your take on perfume is truly original, as you give a genuine context on what you smell, taking the listener on a grand voyage through the senses. Your sense of smell is awesome! Love the new age vibe and love your asmr relaxing voice. – Isabelle

Each fragrance gets a rating from 0-100%. The percentage is pretty much based on both personal preference/taste, as well as the overall composition which is made up of the “Three C’s“: concept, chemistry, complexity. Most everything I review comes from an initial impression – and I also understand that personal taste about specific fragrances may (and do) change over time. Lastly, I always take into consideration mood, and the impact of other environmental factors into the entirety of the olfactory experience. Nothing is directly sponsored, so I never rely on others’ opinions or outside influence. I always do my best to offer an honest review (or musing, if you will) given all these factors, even when something doesn’t fit these parameters, or my normal biases – in terms of note breakdown, etc.

Opinions are not facts.
Please do reach out + touch, keep your mask on.