“Florentine perfumer and founder of i Profumi di Firenze, Dr. Giovanni di Massimo discovered Catherine de Medici's secret perfume recipes and other Medici fragrance formulas in 1966 in the aftermath of a devastating flood. That year torrential rains caused the Arno River to overflow into the city’s historical center engulfing it in muddy water. While sorting... Continue Reading →
RHIZOMATIC! “A flowering plant whose rhizome, ginger root or ginger, is widely used as a spice and a folk medicine. It is a herbaceous perennial which grows annual pseudostems about one meter tall bearing narrow leaf blades.” Catch our full spotlight on gingery fragrances coming on April the 1st! Full Ginger Spotlight (here). HousesTiziana Terenzi... Continue Reading →
“Dazzling "holiday on the sea” fragrance evokes the magnificence of the Mediterranean. Freshly gathered herbs and tree-ripened citruses are a classic Italian blend. The addition of marine notes creates a refreshing and rejuvenating aromatic fragrance that will take you straight to pleasant evenings on the Italian Riviera.” Click Play, to hear my thoughts on this... Continue Reading →
FROM THE DEPTHS: A fragrance that takes its sweet sweet time to open into something extremely complex. Ambra del Nepal was released by I Profumi di Firenze a full three decades back! If this isn't amber, where does it come from? One hint, this is for the adventurer in all of us. Eastern spirits flow... Continue Reading →
