A Trio from Guy Fox

…not your normal fragrance company. We’re just two best friends from California who got tired of paying huge mark-ups for colognes & candles simply because they had some Italian dude’s name on it. We’ve spent the last 2 years researching, testing, and developing our first 6 cologne scents as well as our first 3 candles…Hand Bottled in California, 100% Premium Oils Sourced Around the Globe, Vegan, Cruelty-free, Phthalate/Paraben-free

HOUSE: Guy Fox
ORIGIN: USA
FRAGRANCE: Hermis, Jefe, Marra
CONCENTRATION: EDC
DATE RELEASED: 2018
SIZE/COST: 50ml / $59.50

Hermis: This is a fresh fragrance, no doubt. It’s built upon a big bowl of fruits and aldehydic revelations. I can’t help but think it is somewhat generic though I do enjoy the hint of crisp apple. It’s got ginger but it doesn’t bring its heat or sass. I only get a wash of fruit musk that is fairly pleasant but otherwise reminds me of so many other typical men’s offerings and/or other fragrance-based products – body sprays and the like, which are readily available. If they reformulate this to focus a bit more on the balsamic/evergreen qualities in the note breakdown it might add the mostly absent green layer. Not for me. It does have something like many of the ‘blue’ fragrances circulating out there – and will likely appeal to first time flatheads and younger gents. (76%)

Notes: Mint, Lemon, Ginger, Aldehydes, Bergamot, Pineapple, Apple, Sage, Violet Leaf, Vetiver, Balsam Fir, Ambergris, Musk


Jefe: Hmmmm. This is a bit more intriguing to my senses, and if it had a coloration it seems purply in all its varied shades. This has marine-like qualities and is both dark and light, depending on your mood. I get the spice essences, a bit cooling and airy. And though the notes contain citrus, this seems secondary, maybe because of the unusual fusion with something a bit more rustic and earthen. This mineral meets bark/branch quality perfectly balances the sweeter side really well. I also get an accord that seems somewhat like a honeyed tobacco – though there is none here. This stays quite shimmery throughout its wearing and I think both the gals and guys alike may find themselves spritzing this in the heat of Summertime. (82%)

Notes: Mandarin Orange, Sea Notes, Grapefruit, Jasmine, Bay Leaf, Ambergris, Patchouli, Oakmoss, Guaiac Wood


Marra: Last up is a fragrance that repeats of a few of the previous’ note line-up but brings the wood a bit more forward. This has darker striations but still offers the zest of citrus amid the soft wood shavings. The spice is deeper and more dimensional than the others in this spotlight, and I am imagining this as a body wash, and for whatever reason that would make me a happy camper, literally, figuratively, whatever — although unlike Hermis this doesn’t ‘read’ as such. It’s rather linear but has a silky, creamy musk that seeps in, feels clean and lush. The best of these three, especially if you are like me, one who can appreciate a more focused, introspective cologne. It gives me masculine vibes with a filmy finish. (84%)

Notes: Bergamot, Grapefruit, Juniper, Sicilian Mandarin, Pepper, Brazilian Rosewood, Rosemary, Oakmoss, Musk

Recommended Soundtrack:
MobyHotel (2005, Mute)

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